We had a great group of women at our evening program this week! If you couldn’t be there, I’ll catch you up. We talked about one aspect of promoting Women4given: word of mouth.
Although we use some good marketing tools such as brochures and business cards, a web site and e-newsletter, and Facebook and Twitter, perhaps the best and simplest way to attract new members is by telling our friends and neighbors.
However, some of us have found that explaining Women4given is not always as simple as it seems. We came up with a quick, condensed “elevator talk” that hits the highlights of who we are and what we do. Everyone has a slightly different version, but my version goes like this:
Women4given is a giving circle, which means that we pool together our members’ contributions and give grants to charities that make a difference in the lives of women and children. I believe we can make a much greater impact together than we might as individuals. In the past four years, we’ve had the opportunity to give more than $66,000 to some great nonprofits. One of my favorite grants was a gift to ______________.
Women4given isn’t an elite organization or exclusive club. There is no secret handshake! We want to include every woman who wants to be involved, and we want our members to feel comfortable talking about Women4given with their friends.
Now, time for a POP QUIZ!
What do these numbers mean?
17 34 42 49
A. They are my seventh grade locker combination.
B. They are your seventh grade locker combination.
C. They are W4G’s membership numbers in 2011, 2012, 2013, and 2014, respectively.
The answer: C!
This is all to say that we are growing at an exciting yet manageable rate. Folks are bringing along their friends, sisters, and neighbors. With each passing grants season, our roots are growing deeper in the community and engaging more women.
God has blessed us with the ability to serve others. Thank you for telling your friends, daughters, sisters, and neighbors about Women4given. It’s going to be a great year!